MICHAEL- Don't Stop 'Til You Get Enough

MENSWEAR SPRING/SUMMER 2010

vía:http://www.fashionising.com/

JEREMY SCOTT & Originals by Originals

La innovadora visión de Jeremy Scott a reinventado los modelos clásicos de Adidas para Originals by Originals cambiando sin duda el rumbo del sport/street wear, a continuación habla de su punto de vista, inspiración y la experiencia de trabajar con Adidas:





¿quién es Jeremy Scott?

Jeremy is a Missouri-born fashion designer. He attended the Pratt Institute in Brooklyn, NY for fashion design. Jeremy is best known for his outrageous and sometimes comical designs. After showing in Paris for several years in order to establish his name, he returned to the United States.

His unique creations have been worn by celebrities including Paris Hilton, Kanye West[1], Lindsay Lohan, Björk, Robyn, Cameron Diaz, Christina Aguilera, Kylie Minogue, Madonna and his good friend Cory Kennedy. His designs incorporate unconventional looks, including one-legged pants. Jeremy was named number 31 in the Face’s ‘Most Important People in Fashion’ issue, ranking higher than Alexander McQueen and Stella McCartney. He is also stylist for the band Fischerspooner.
http://en.wikipedia.org/wiki/Jeremy_Scott

www.jeremyscott.com/

FALLEN PRINCESS by DINA GOLDSTEIN

En este proyecto la reconocida fotógrafa Dina Goldstein abstrae a personajes de cuentos de hadas como la Princesa Jazmín, Blanca Nieves, etc. y los coloca en un entorno actual lejos del “… y vivieron felices para siempre” en una vida que muy posiblemente seria lo opuesto a lo esperado.

Estas fotografías mas allá de su valor estético podrían traducirse en una critica personal hacia la influencia que pueden ejercer sobre los infantes "los cuentos de hadas o demás historias extraordinarias", considerando la responsabilidad del difusor, al crear expectativas que no son correspondientes a la realidad.

En palabras de Dina Goldstein:
…
"The project was inspired by my observation of three-year-old girls, who were developing an interest in Disney's Fairy tales. As a new mother I have been able to get a close up look at the phenomenon of young girls fascinated with Princesses and their desire to dress up like them. The Disney versions almost always have sad beginning, with an overbearing female villain, and the end is predictably a happy one. The Prince usually saves the day and makes the victimized young beauty into a Princess."

"As a young girl, growing up abroad, I was not exposed to Fairy tales. These new discoveries lead to my fascination with the origins of Fairy tales. I explored the original brothers Grimm's stories and found that they have very dark and sometimes gruesome aspects, many of which were changed by Disney. I began to imagine Disney's perfect Princesses juxtaposed with real issues that were affecting women around me, such as illness, addiction and self-image issues."

Referencia: http://www.dinagoldstein.com

CAMPAÑA PEPSI - REFRESH (by TBWA)

Creative Directors: Brett Craig, Joe Shands
Art Director: Bill Hornstein
Copywriters: Brett Craig, Anthony DeCarolis, Eric Fahrenkopf
Director of Broadcast: Richard O’Neill
Agency Executive Producer: Anh-Thu Le
Agency Senior Producer: Mila Davis
Agency Producer: Rob Saxon



A continuación un copytext del articulo "Pepsi's Ode To Joy For '09" (www.brandweek.com) en el que se da una descripción de la campaña y su relación con el cambio politico en USA:

Pepsi's Ode To Joy For '09
TBWA\Chiat\Day's optimism for the new year doesn't prove infectious

Jan 5, 2009
…
To be fair, this New Year's effort is a palate cleanser, or placeholder, for the real ad campaign to come. Still, given TBWA's genius in promoting Apple, and Pepsi's prominence as a brand, I find it a disappointing opener. The graphics represent an artificial sense of hope that's detached from any meaning.

It's all about the "O." In each word, that letter is replaced with the new red, white and blue smiling Pepsi globe logo, designed by Arnell. For me, that's where the trouble starts.

The new Pepsi mark is very reminiscent of the Barack Obama logo, the graphic symbol that was so swooned over by design mavens and average Joes alike. That's because the Obama logo was rooted in meaning: Obviously, the "O" is for Obama, the colors represent the American flag, and the stripes could be the plains or American farmland or a bridge to the future. There's a grounded, hopeful sense of change in the abstract imagery, which matched Obama's platform perfectly, while the rest of the presidential contenders' logos merely spelled out their names.

The Pepsi logo is also pretty similar to the Korean Air logo. The airline, on its Web site, says the yin-and-yang design is intended "to express a sense of dynamic power." I'm sure the Pepsi designers were going for "dynamic" feeling as well. But the red, white and blue globe, smiling or not, just seems hard and corporate. It fails to incorporate any sense of the rich visual legacy of the Pepsi brand. (And with the redesign of its can, Pepsi joins the parade of companies using all-lowercase lettering, suggestive of the 1960s and '70s.)

Whether the country is feeling optimistic or not at the moment, the big question here is: What is the spot really communicating? And that's exactly the problem these days in selling any soda. That this ad comes off as Apple lite reminds me of the famous marketing story from the mid-'80s, when Steve Jobs recruited John Sculley from Pepsi to head Apple. He convinced Sculley to take the job by asking him, "Do you want to sell sugared water all your life, or do you want to change the world?"
…
referencia:
http://www.brandweek.com/bw/content_display/current-issue/e3ic8de2356a5754927c29cae7ab2a1ec5a

ZANDRA RHODES

Hola a todos, les recomiendo esta exposición que se encuentra en el Museo Franz Mayer hasta el 02 de agosto del 2009.

Zandra (Lindsey) Rhodes, (born 19 September 1940, Chatham, Kent) is a British fashion designer.
She was introduced to the world of fashion by her mother, who was a fitter in a Paris fashion house and a teacher at Medway College of Art. Zandra studied first at Medway and then at the Royal College of Art in London. Her major area of study was printed textile design.
Her early textile fashion designs were considered too outrageous by the traditional British manufacturers. She was one of the new wave of British designers who put London at the forefront of the international fashion scene in the 1970s. Her designs have always been clear, creative statements, dramatic but graceful, bold but feminine. Zandra's inspiration has always been from organic material and nature. Her innovative approach to the construction of garments can be seen in her use of reversed exposed seams and in her use of jeweled safety pins and tears during the punk era.
Zandra designed for the late Diana, Princess of Wales, and continues to design for the royal and the rich and famous around the world. She has a loyal cult following in the USA. Over the years, she has had many academic and professional honours bestowed upon her and was made a Commander of the British Empire by the Queen in 1997.
http://www.zandrarhodes.com/biography/indexbiography.html>
http://http://www.franzmayer.org.mx>
http://en.wikipedia.org/wiki/Zandra_Rhodes>

IMAGEN - VIVE LATINO 2009 (rediseñando las olimpiadas)

A continuación cito el comentario del usuario MFK00 del post “Por segundo año consecutivo, un pésimo cartel para el Festival Vive Latino” del sitio: http://nfgraphics.com/cartel-vive-latino-2009/

MFK00 Says:

March 21st, 2009 at 2:37 am

Saludos a todos!

Soy Alejandro Arizmendi, yo soy el Diseñador de los carteles estos! … soy artista gráfico, Ilustrador y Diseñador Gráfico, desde hace 12 Años.
…

5.Sé que no estoy descubriendo el hilo negro con mi propuesta, pero hice mi trabajo, le di una solución gráfica a un problema o una necesidad de mi cliente, ellos se acercaron a mi con varias ideas cruzadas al aire y yo traté de aterrizarlas lo mejor posible, dándole forma a algo que parecía no tener ni pies ni cabeza.

El Concepto final resultó ser el comparar un VIVELATINO con un evento de la magitud de las Olimpiadas, en cuanto a sentimientos, emociones, preparación, etc. y todo eso que representa a las personas que de alguna manera forman parte de él. Y eso nos lleva a… MEXICO 68?, mmm y por que no!!? (no puedo negar a veces el FANBOY que llevo dentro).

Entonces, qué si es fusil?!, a mi no me lo parece, creo que la referencia es muy obvia, demasiado obvia,y fríamente calculada. Además seria como si intentara fusilarme la lata de Warhol no!?

Para los que se quejan principalmente : Que tan original pueda ser la idea o el concepto!?, pues no lo sé, pero creo que aquí todos estaremos concientes que es algo muy difícil de lograr en estos dias.
…

¿alguna opinión?

OLYMPIC DESIGN-MEXICO 68

Fue en México 1968 cuando se dieron por primera vez los Juegos Olímpicos en Hispanoamérica, nuestro predecesor, Tokio 1964 fue la primera ciudad sede en Asia y la primera que ante la necesidad de comunicar claramente la información a los visitantes que no hablarán japonés desarrollo un sistema de comunicación basado en pictogramas, un método de comunicación “independiente de cualquier idioma y cultura”.

En México 68 el diseño gráfico fue realizado por Lance Wyman, director de la campaña y creador del logotipo oficial, trabajo conjuntamente en el comité organizador, el arquitecto Pedro Ramírez Vázquez y Eduardo Terrazas con quienes desarrollo un sistema de pictogramas que reemplazaron a las palabras en los boletos olímpicos y en las vías de acceso, permitiendo a los visitantes de más de 120 países llegar a la hora adecuada y localizar sus asientos por medio de la simbología en las instalaciones.

The New York Times publicó “Usted puede ser analfabeto en todos los idiomas con tal de que no sea ciego a los colores”. Fue destacando además de por su creatividad, por su amplitud, ya que se colocaron en una de las ciudades más grandes del mundo.

Ellos fueron los responsables de la imagen gráfica en esas olimpiadas, juegos que marcarían un nuevo nivel e influirian no solo en sus sucesores y en eventos de gran magnitud, si no en el posterior desarrollo del diseño gráfico.

México proyectó su caracter contemporáneo, utilizando una imagen integra que mostraba sus raices indígenas (huicholes) mezclándolas con la vanguardia artística del Op art (also known as optical art, is a genre of visual art that makes use of optical illusions, wiki). De ahí surgió la Olimpiada Cultural que se había caracterizado como eje de las Olimpiadas griegas y que no se había vuelto a hacer desde entonces.

Diseñando México 68: una identidad olímpica
La exposición estará hasta el 26 de octubre en el Museo de Arte Moderno.

BIRDY NAM NAM - THE PARACHUTE ENDING

Birdy Nam Nam are a DJ crew from France whose members are Crazy-B, DJ Pone, DJ Need, and Little Mike. Birdy Nam Nam have won several prizes throughout their career including the DMC Technics 2002 World TEAM Championships. Birdy Nam Nam's goal is to use the turntable player as an actual musical instrument. The group's name is taken from a line in the 1968 Peter Sellers film The party, directed by Blake Edwards.